The Little Big Lie

Client: California Tobacco Control Program
Agency: Duncan Channon
Production Company: Strange Beast

Our campaign for the California Tobacco Control Program (CTCP) called out Big Tobacco for polluting our Earth and bodies with toxic microplastics from cigarette butts. It spanned video, social, and OOH. We cleaned up and won big at the SF ADDYs (Silver), the Anthem Awards (Silver), and the Shorty Impact Awards (Bronze).