At unBoxed 2024—Amazon Ads’ biggest B2B event of the year—we helped unveil 30+ new products. Among them were two I brought to life: Audio Generator and GenAI for Devices, Amazon’s latest GenAI tools. Through a sizzle video and product demos, we showed how advertisers can tap into new ways to create and connect. Think: AI that turns your product into ads—instantly. Big tech. Big stage. Big impact.